Our History
Our story began in a teenager's room back in 2014. That's where twin brothers Mikkel and Kasper Dissing decided to open an online shop with 50 watches in stock. Since then, much has changed, and today, Ditur operates from our 5,400 square meter headquarters in Hasselager with over 10,000 items in stock. This makes us Scandinavia's largest online watch retailer.
However, many Danes may know us from the Danish version of Shark Tank, where Mikkel and Kasper appeared on national TV in 2020 pitching their business to five investors. From there, they secured investments from Jacob Risgaard, co-founder of Coolshop, and Jesper Buch, founder of Just Eat.
In 2021, we expanded to the Norwegian, Swedish, and German markets, and today we are also present in the Finnish, Polish, and French markets. At the same time, we have stores in Aarhus C, Hasselager, Odense, and Malmö, where you can visit us, touch the products, and get advice.
2014
Foundation
Ditur was founded in 2014 when Mikkel and Kasper Dissing from their 16m2 bedroom in Højbjerg, Denmark, started an online shop with 50 – primarily automatic – watches in stock.
2015
Growing customer base
In 2015, the assortment expanded with micro- and upcoming brands. It's also when Ditur truly intensified its activities on social media, resulting in a growing customer base.
2016
Dream growth
With the expanding customer base, Ditur hit a total of 2,000 customers in 2016. The assortment also continued to grow, and by the end of 2016, it reached 500 items in stock.
2017
From hobby project to full-time project
It's in 2017 that Ditur transitioned from being a hobby project to truly becoming a full-time project for Mikkel and Kasper. By the end of the year, the brothers reached 10,000 customers and over 1,000 different items in stock.
2018
The first real warehouse
Due to the increasing interest from customers and the expanded assortment, Ditur moved in early 2018 to new, 150 m2 premises in Viby. The first full-time employee was also hired to manage the warehouse, which now counted 1,500 items.
2019
Own headquarters in Hasselager
In 2019, an additional six employees were hired, and it quickly became a bit tight in the premises in Viby. Ditur therefore had to move once again. The new premises were built in Hasselager and encompassed 450 m2 divided between warehouse, office, cafeteria, and meeting room. It's also the year where the company reached 10,000 satisfied customers on Trustpilot.
2020
Shark Tank and expansion
As more employees were gradually hired, and the assortment grew, the premises in Hasselager also had to be expanded to 750 m2. In 2020, Ditur hit 30 employees and 4,000 items in stock.
The growth happened as Mikkel and Kasper participated in the Danish version of Shark Tank, which aired on national TV in 2020. Here they gained support from Jesper Buch and Jacob Risgaard.
It's also the year where the brothers expanded to the Norwegian market.
2021
First physical store and expansion to Sweden and Germany
Ditur started the year at full speed, now with over 6,000 items in stock and over 50 employees on board, which made it Denmark's largest webshop within watches and accessories. It's also the year where Ditur won E-retailer of the Year in the Clothing & Accessories category, and where the first physical store was opened at Store Torv in Aarhus.
At the end of the year, the company also opened up to both the Swedish and German markets.
2022
New headquarters and Avilé launch
In 2022, many new and interesting things happened at Ditur. In August, the new 5,400 m2 premises were ready a bit further down Elmegårdsvej, where there's space for many new employees joining the team. This is a headquarters that includes both store, office, and warehouse.
A new project in the form of the jewelry universe Avilé, which is an independent branch of Ditur, was also launched.
2023
Ditur expands
In May 2023, Ditur was awarded Store of the Year and E-retailer of the Year in the Clothing & Accessories category by PriceRunner. It's also the year when markets in Poland and France were opened, and at the end of the year, the first store outside Denmark opened in Sweden at the Emporia shopping center in Malmö.
2024
10-year anniversary
In 2024, Ditur can celebrate its 10-year birthday, and it's truly been an amazing journey. The anniversary was celebrated by opening a new store in Rosengårdcentret in Odense, and for the first time being a finalist for the Danish Business e-commerce prize - and who knows, the year isn't over yet...