About Ditur

"Everyone has the right to a watch that looks like a million bucks without costing one"

We've been working towards that since day one - and we're sticking to it. A good watch should be for everyone - regardless of style, needs and budget.

Stay tuned on Instagram, Facebook, TikTok and LinkedIn for news, inspiration and a peek into our everyday life.

We started with 50 watches and a big idea

It all began in a teenage bedroom in 2014 when twin brothers Mikkel and Kasper Dissing decided to open a webshop with a range of 50 watches.

Since then, things have gone fast. Today, we run Ditur from our 5,400 m2 headquarters in Hasselager and are one of Scandinavia's leading online retailers of watches. We offer watches in many forms and functions - from classic and automatic watches to smartwatches and digital watches. With us, you'll find well-known brands such as Seiko, Casio and Samsung, as well as our own unique designs: Dissing, Studsgaard, Carl Pique and many more.

Today, our range includes much more than watches. Among other things, we also have jewellery, accessories, watch equipment - and today we sell more than 150 brands.

In addition to our online webshop, you can also find us in physical stores. We have five stores in Denmark, one in Norway and one in Sweden - so stop by!

Watches sold: +1.000.000
We are an authorized dealer: +150 brands
5-star reviews on Trustpilot: +60.000

2014

It all begins

Mikkel and Kasper Dissing start Ditur with 50 watches, a webshop and a big dream.

2017

From hobby to full-time

Ditur becomes a full-time project. The year ends with 10,000 customers and over 1,000 different items in the assortment.

2020

The Dragon's Den

Ditur pitches in the Danish version of The Dragon's Den and gets two investors on the team. We reach 30 employees, 4,000 product numbers and expand to Norway.

2024

10th anniversary and new stores

We celebrate the anniversary with 3 new stores - and launch Club Ditur with benefits and points for our customers.

What we believe in

Our values form the foundation of how we do business, meet our customers and collaborate with our colleagues.

Entrepreneurship: We dare to try new things. We'd rather fail than stand still - and we love finding new ways of doing things.
Fellowship: We succeed together. When the going gets tough, we help each other - regardless of title or department.
Passion: We are passionate about what we do - and it shows. In our products, our service and in everyday life.

Brands we (and our customers) love

We have more than 150 brands in our range - including:

What our customers say about us

The team behind Ditur

Fellowship isn't just about making things work on the job - it's also about everything outside of it.

That's why we prioritize doing things together that go beyond the working day. Running, padel matches, board game nights and parties several times a year are just some of the things we do together.

The social community is important to us at Ditur. Also because we know that work is better when we feel good together.

Ditur consists of three units that together make it all work

The warehouse

From here we pack and ship dozens of orders every day. The atmosphere (and the music) is loud, and when things get busy, the entire office helps out.

The office

The office is the center of innovation and strategy.
We work across five departments:

Marketing og Creative
E-commerce og Development
Purchasing and Retail
Customer service
Finance and HR

The stores

We love meeting our customers face to face and are always ready to help you find the right watch or jewelry. We don't have a store in the UK, but who knows, maybe soon...