Why you should buy watches from an authorized dealer
Published: March 25, 2024 Updated: September 26, 2025 Written by Christian Nørgaard

Why you should buy watches from an authorized dealer

When investing in one or more watches, it is important to choose the right dealer. The dealer is crucial for ensuring that the customer gets a good deal, as it is the dealer's responsibility to ensure that the process runs smoothly. But how does one choose the right dealer? When buying watches, it is important to buy from an authorized dealer, as they have direct permission from the manufacturers to sell their watches, which provides the customer with many benefits. Therefore, in this blog post, we will explain the advantages of buying from an authorized dealer rather than an unauthorized dealer of watches.

What is an authorized dealer?

An authorized dealer of watches is a company that has entered into an official agreement with the watch manufacturers. To become an authorized dealer, the company must meet the strict requirements set by each watch manufacturer, which can vary greatly. These requirements may include warranty, pricing, customer service, delivery, and much more. This agreement and the requirements therein help ensure a high standard of both customer service and product quality.

What is the difference between an authorized dealer and an unauthorized dealer?

The difference between an authorized dealer and an unauthorized dealer lies in how the watches are purchased. An authorized dealer purchases the watches directly from the manufacturer. Therefore, the customer can be assured of receiving a watch in good condition and a watch that is 100% genuine. An unauthorized dealer purchases watches from an unofficial source, and they can therefore often offer a slightly lower price. However, there is a risk of receiving second-grade watches, watches that have not been stored correctly, so they risk moisture and scratches, and in the worst case, a counterfeit or fake watch when buying from an unauthorized dealer. Therefore, there will always be a risk when buying watches from an unauthorized dealer.

How can one be sure that they are buying a genuine watch?

The easiest way to ensure that you receive a genuine watch is by purchasing from an authorized dealer. If a dealer is authorized, they purchase the watches from the manufacturer, and therefore there will be no risk of receiving a counterfeit product. If you want to ensure that the online shop/store you are buying from is an authorized dealer, the major watch brands often have a "dealer" page listing the authorized dealers in different countries.

Advantages of buying from an authorized dealer of watches

Now that we have explained what an authorized dealer means, we can also go a step further and explain the advantages of buying from an authorized dealer. There are many different advantages to buying from an official dealer, which can be summarized in 5 headings: "Quality assurance and warranty", "Expertise and advice", "Proof of authenticity", "Authorized watch service" and "100% genuine watches".

1. Quality assurance and warranty

An authorized dealer often offers a longer warranty on watches than unauthorized dealers. This is because the dealer is confident that the watch is genuine and in proper condition, which can therefore offer a longer warranty. Therefore, the customer gets better quality assurance when buying through an authorized watch dealer.

2. Expertise and advice

An authorized dealer communicates directly with the manufacturers of the watches when they are purchased. Therefore, the dealer also gains a lot of knowledge about the watches, which can help the dealer advise customers. In addition, they can answer even the most nerdy details about the watches to even the most discerning watch enthusiast. Therefore, you get better expertise and advice by buying from an authorized dealer.

3. Proof of authenticity

When you buy premium watches through an authorized dealer, you will receive a certificate guaranteeing the authenticity of the watch. This includes many different premium brands including JaguarOrientCitizen, and many more. This certificate is highly sought after if you want to sell the watch on at a later date, as it is a way to verify the authenticity of the watch.

4. Authorized watch service

An authorized dealer offers comprehensive service and support after purchase. If your watch needs repair or maintenance, you can trust that an authorized dealer has the necessary expertise to handle it. They have access to original spare parts and are able to perform repairs in accordance with the manufacturer's standards. With some brands, the authorized dealer will send the watch for repair to the brand itself, and therefore you are 100% guaranteed proper watch service.

5. 100% genuine watches

When you buy watches through an authorized dealer, you are 100% sure to receive a genuine product that is in good condition. Therefore, you can safely and securely buy your watches through an authorized dealer.

Ditur is Scandinavia's largest authorized watch dealer

If you are looking for an authorized watch dealer, then Ditur is the right choice for you. Ditur is Scandinavia's largest authorized watch dealer, with more than 4.400 different watches in stock and more than 150 different watch brands. Every single watch on the site is purchased through the manufacturer, and we can therefore guarantee the authenticity of all watches we sell. But not only that, we also offer the best benefits of all authorized dealers on the market. These benefits include price guarantee, 99 days return policy, fast delivery, minimum 2 years warranty, and excellent customer service.

These benefits have made Ditur get 4.5 stars on Trustpilot from more than 65,000 reviews. Therefore, you can safely and securely buy watches from Ditur.